LEGO® SERIOUS PLAY® is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

Playing with LEGO® is Serious Business

Are you looking for a fun, exciting way to spark group discussions, encourage communication, and obtain hands-on problem-solving skills? 

Then you need LEGO® Serious Play.

Camilla Nørgaard Jensen, PhD, is an innovation scholar and process consultant certified in the LEGO® SERIOUS PLAY® (LSP) facilitation method. Since leaving her career in Industrial Design Engineering to return to graduate school and complete her dissertation, “Constructive Conversations: Serious Play Approaches for Creating, Sharing, and Mobilizing Tacit Knowledge in Cross-disciplinary Settings”, she has dedicated her career to enable cross-functional teams to work well together while tackling complex problems. In 2013 Jensen landed a grant from the National Science Foundation to introduce LEGO® SERIOUS PLAY® in a cross-disciplinary class at Arizona State University. She has since worked with several industry clients, contributed to the book “Serious Work”, and served twice as the invited keynote speaker at the annual LEGO® SERIOUS PLAY® conference for the Americas and Oceania.

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Meet Dr. LEGO

Meet The AMP Team

Derrick Mains

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Creator of AMP and former CEO/COO in the sustainability, technology, gaming and IOT fields.


Derrick has consulted for and invested in more than 120 companies and is a speaker, strategy advisor, and operations expert.  

Dr. Cyndi Laurin

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Sought after professional speaker and process and systems expert with clients like Boeing, Amazon, PG&E and Raytheon.


Best selling author of Catch! and Rudolph Factor.  

Jamie Glass

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Growth expert operating as a CMO/CRO and trusted strategic advisor to more than 50 CEO's and executives.

Let's build something together....

Schedule a free consultation to see if Lego® Serious Play® is right for your team or event.

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